Privacy Policy

Who We Are

Pure Living Health ("we," "us," or "our") operates the website purelivinghealth.shop (the "Site"). We sell dietary supplements, including encapsulated health products, to customers in the United States and other jurisdictions.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, place an order, or otherwise interact with us. By using the Site, you agree to the terms of this policy.

Information We Collect

Information You Provide Directly

When you place an order, create an account, or contact us, we may collect:

• Identity data: full name, date of birth (if required for age verification).
• Contact data: email address, phone number, billing and shipping address.
• Payment data: credit/debit card details, billing address. Payment transactions are processed by our third-party payment processors; we do not store full card numbers on our servers.
• Order data: products purchased, quantities, transaction history, and preferences.
• Communications: messages, reviews, or feedback you submit via email or contact forms.

Information Collected Automatically

When you visit the Site, we automatically receive certain technical data:

• IP address and approximate geographic location (city/state level).
• Browser type, operating system, and device identifiers.
• Pages visited, time spent on each page, referring URLs, and clickstream data.
• Cookie identifiers and similar tracking technologies (see Section 04).

Information from Third Parties

We may receive information about you from advertising partners, analytics providers, and payment processors to help us operate and improve our services.

How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: processing and shipping your purchases, sending order confirmations and tracking information.
• Customer support: responding to your questions, refund requests, and complaints.
• Account management: creating and maintaining your customer account.
• Marketing communications: sending promotional emails and offers, only if you have opted in. You can opt out at any time.
• Site improvement: analyzing usage patterns to improve our website, products, and user experience.
• Legal compliance: meeting our obligations under applicable laws, regulations, and court orders.
• Fraud prevention: detecting and preventing fraudulent transactions and unauthorized access.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating the Site and fulfilling orders. These include:

• Payment processors (e.g., Stripe, PayPal, ClickBank) to handle transactions securely.
• Shipping and logistics partners to deliver your orders.
• Email marketing platforms (e.g., Mailchimp, Klaviyo) to send transactional and marketing emails.
• Analytics providers (e.g., Google Analytics) to understand how visitors use our Site.
• Customer support software to manage support tickets.

All service providers are contractually required to use your data only to perform services on our behalf and to maintain appropriate data security.

Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Pure Living Health, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files stored on your device that allow us to recognize you across visits.

Types of Cookies We Use

• Essential cookies: Required for the Site to function (e.g., shopping cart, login session). These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with the Site so we can improve it (e.g., Google Analytics).
• Marketing cookies: Used to deliver relevant advertisements and track the effectiveness of our ad campaigns (e.g., Facebook Pixel, Google Ads).
• Preference cookies: Remember your settings and preferences for a better browsing experience.

Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to refuse, delete, or receive a warning before accepting cookies. Note that disabling certain cookies may affect the functionality of the Site.

You may also opt out of interest-based advertising by visiting optout.aboutads.info or optout.networkadvertising.org.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

• Order and transaction records are retained for a minimum of 7 years to comply with U.S. tax and accounting regulations.
• Customer account information is retained for as long as your account is active, and for up to 3 years after account closure.
• Marketing communication records are retained until you unsubscribe or request deletion.
• Support communications are retained for 2 years after resolution.

After the applicable retention period expires, your data is securely deleted or anonymized.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information. We honor the following rights for all users:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., ongoing legal obligations).
• Portability: You may request that we provide your data in a structured, machine-readable format.
• Opt-out of marketing: You can unsubscribe from our emails at any time using the link in any email we send, or by contacting us.
• Opt-out of data sale: We do not sell personal data. If this policy changes, we will provide an opt-out mechanism.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA. To exercise your rights, contact us at the email below.

How to Submit a Request

To exercise any of the rights listed above, please contact us at privacy@purelivinghealth.shop. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

Children's Privacy

Our Site and products are intended for adults aged 18 years and older. We do not knowingly collect personal information from individuals under the age of 18.

If we become aware that we have inadvertently collected personal information from a minor under 18, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a minor, please contact us immediately at privacy@purelivinghealth.shop.

Security

We take the security of your personal information seriously. We implement a variety of technical and organizational safeguards to protect your data from unauthorized access, use, or disclosure, including:

• SSL/TLS encryption for all data transmitted between your browser and our Site.
• Payment data handled exclusively by PCI-DSS compliant payment processors.
• Access controls ensuring that only authorized personnel can access personal data.
• Regular security assessments of our systems and infrastructure.

While we take every reasonable precaution, no method of data transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and you provide your information at your own risk.

In the event of a data breach that affects your rights, we will notify you in accordance with applicable law.

Third-Party Links

Our Site may contain links to third-party websites, including affiliate partner sites and informational resources. These sites have their own privacy policies, and we are not responsible for their practices.

We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our Site does not constitute an endorsement of that site's privacy practices.

Our Site participates in affiliate marketing programs. When you click an affiliate link, the merchant's website may collect certain data about your visit. Please refer to the merchant's own privacy policy for details.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or for other operational reasons. When we make changes, we will:

• Update the "Last updated" date at the top of this page.
• Post the revised policy on this page.
• Send an email notification to registered customers for material changes.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.